Horst Dassler Is Dead at 51; Led Adidas Sporting Goods - The New York Times
Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
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Horst Dassler, Adidas, and the Commercialization of Sport
Adolf Dassler: The Creative and Innovative Leader Behind adidas | adidas GamePlan A